This is the first in a series of ‘notes’ posts about Drumbeat, mostly from conversations with Gunner, Mitchell, Bob, Jesse, Elizabeth and people I talked to at the cottage. It covers the bits of Drumbeat that are starting to feel more solid and includes a whiteboard doodle I did w/ Mitchell.
1. The core concept of asking people to be ‘stewards of the open web, explaining and protecting the internet as a critical public asset‘ resonates pretty widely. Almost everyone I talk to thinks this is interesting and useful.
2. The goals that these millions of ‘stewards’ could pursue are becoming clearer. They are: a. raising awareness about the open web amongst friends, neighbours and peers; b. developing ideas and solutions to critical web issues in the future; and c. taking action to implement and evangelize these solutions. Still more work needed on these goals, but this is basically the drumbeat we want to start.
3. The ‘funnel framework’ I’d been using to explain Drumbeat isn’t working at all. It’s squishy and confusing to people. Mitchell and I pushed on this earlier in the week. We boiled the Drumbeat framework down to three connected and repeating elements (see diagram above). They are:
a. Small local events. Most of these would be existing events like Barcamps or campus clubs where Mozilla people (and others) start conversations or share skills related to key open web topics. Reaching out to these events could happen alongside other orgs that care about the open web such as Creative Commons. There could be 100s (or 1000s?) of these around the world every year.
b. Larger annual event. Each year, we would hold a bigger event on a major issue or trend confronting the web. Security. Identity. Mobile. It would draw people from our community, the web industry, academia and the many smaller events around the world. Output: whitepaper and other docs focusing the issue being discussed and suggesting possible products, consumer actions, etc.
c. Online community. This would be a place where people could express themselves on critical web issues (think ideastorm meets ‘what I love and hate about the web’), take action on ideas that come out of the year events (e.g. our current ‘internet health’ campaign) and, of course, organize and get materials to run local events.
Tomorrow or on the weekend, I am going to write up notes on bits of Drumbeat that feel less solid. Especially, what are ‘good’ specific topics and issues to tackle, and how do we determine these on an ongoing basis. A number of people have said this part is most squishy.