Developing a long term Mozilla Learning strategy has been my big focus over the last three months. Working closely with people across our community, we’ve come up with a clear, simple goal for our work: universal web literacy. We’ve also defined ‘leadership’ and ‘advocacy’ as our two top level strategies for pursuing this goal. The use of ‘partnerships and networks’ will also be key to our efforts. These are the core elements that will make up the Mozilla Learning strategy.

Over the last month, I’ve summarized our thinking on Mozilla Learning for the Mozilla Board and a number of other internal audiences. This video is based on these presentations:

As you’ll see in the slides, our goal for Mozilla Learning is an ambitious one: make sure everyone knows how to read, write and participate on the web. In this case, everyone = the five billion people who will be online by 2025.

Our top level thinking on how to do this includes:

1. Develop leaders who teach and advocate for web literacy.

Concretely, we will integrate our Clubs, Hive and Fellows initiatives into a single, world class learning and leadership program.

2. Shift thinking: everyone understands the web / internet.

Concretely, this means we will invest more in advocacy, thought leadership and user education. We may also design ways to encourage web literacy more aggressively in our products.

3. Build a global web literacy network.

Mozilla can’t create universal web literacy on its own. All of our leadership and advocacy work will involve ‘open source’ partners with whom we’ll create a global network committed to universal web literacy.

Process-wise: we arrived at this high level strategy by looking at our existing programs and assets. We’ve been working on web literacy, leadership development and open internet advocacy for about five years now. So, we already have a lot in play. What’s needed right now is a way to focus all of our efforts in a way that will increase their impact — and that will build a real snowball of people, organizations and governments working on the web literacy agenda.

The next phase of Mozilla Learning strategy development will dig deeper on ‘how’ we will do this. I’ll provide a quick intro post on that next step in the coming days.