A big priority for Mozilla in 2014 is growing our community: getting more people engaged in everything from bringing the web to mobile and teaching web literacy to millions of people around the world. At our June Mozilla Foundation board meeting, I provided an update on the MoFo teams contribution to this effort during Q2 and on our plans for the next quarter. Here is a brief screen cast that summarizes the material fromt that meeting.
In addition to the screencast, I have posted the full board deck (40 slides) here. Much of the deck focuses on our progress towards the goal of 10k Webmaker contributors in 2014. If you want a quick overview of that piece of what we’re working on, here are some notes I wrote up to explain the Webmaker slides:
- Our overall annual goal: grow Webmaker community to include 10k active contributors teaching web literacy by end of 2014.
- The main focus of Q2 was to respin Webmaker as a platform for people who want to teach web literacy with Mozilla. Main things we achieved:
- Over 250 partners secured and 100s of events created in advance for 2014 Maker Party (Q2 goal: Pre-launch Maker Party 2014 for partners and contributors)
- A new version of Webmaker.org released in June oriented towards the needs of instructors who want to contribute to Mozilla (Q2 goal: re-launch webmaker.org with new UX)
- Related result: over 3000 people signed up to teach w/ Mozilla this summer as Party of Maker Party.
- Developed and released comprehensive web literacy curriculum — as well as new platform of Webmaker.org for people to publish and remix curriculum themselves (Q2 goal: Release web literacy ‘texbook’ at webmaker.org/explore)
- In addition, we spun up a new joint MoCo / MoFo program in Q2 called the Mobile Opportunity Initiative.
- This initiative will focus on local app and content creation in markets where FirefoxOS is launching, and will include development of easy app authoring tools as well as Webmaker training to go along with this. (Q2 goal: pilot Webmaker Mobile + local content program (includes FFos))
- For Q3: the main goals are to a) run a successful Maker Party and b) grow the number of people we have contributing to Mozilla by teaching web literacy. Specific goal: Maker Party reach and impact builds on 2013.KPIs: 2400 events + 6500 contributors
- We also want to use Q3 to grow Maker Party from a yearly campaign into a year round program — or network of ‘clubs’ — for people teaching with Mozilla.New features added to support year round ‘teach the web’ program. Specific goal: Add new features added to support year round ‘teach the web’ program
- Finally, Q3 will include a getting meat on the bones for the Mobile Opportunity Initiative, including prototypes of what Appmaker could offer to users. Specific goal: Announce digital inclusion initiative w/ partners from mobile industry. KPIs: 3 carrier partners and 3 philanthropic partners aligned *and* three ‘appmaker’ user value concepts tested in field w/ at least 300 content creators
The slides also talk about our joint efforts with MoCo to grow the number of Mozilla contributors overall to 20,000 people in 2014. In addition to Webmaker, Mozilla’s Open News, Science Lab, Open Internet Policy and MozFest initiatives are all a part of growing our contributor community. There is also a financial summary. We are currently $12M towards our $17M revenue goal for the year.
For back ground and context, see Mozilla’s overall 2014 goals here and the quarterly goal tracker here. If you have questions or comments on any of this, please reach out to me directly or leave comments below.