Melissa Shapiro recently ran our team through a media training. She pushed us hard to come up with the three bullet Drumbeat elevator pitch. Here is what we came up with:
- Mozilla exists to make sure the internet stays open and awesome.
- With Drumbeat, we’re moving beyond Firefox to build more things that make the web better — not just software.
- We’re doing this by reaching out new kinds of people — teachers, filmmakers, lawyers, journalists. These people will play a key role in shaping the future of the web.
This is similar to what I presented at the Mozilla Summit in the summer, but much simpler and easier to repeat. So, I figured I should share it.
Did you pay Melissa For the session in scotch? I hear it’s her favorite currency 🙂
Seriously: that’s the best description of Drumbeat that vie heard. Now I get it!
@mark, i’ll be interested to hear how the revised drumbeat description goes over in barcelona.
@jay 😉
Continueing to keep the Internet distributed and free from centralizing tendencies is a big challenge now. Hope to see you at the @mozilladrumbeat
Very cool. Especially #2.