It’s easy to think the internet sucks these days. My day job is defending net neutrality and getting people to care about privacy and the like. From that perch, it more often than not feels like things are getting worse on the internet. More The internet doesn’t suck
Category: messaging
A reading list for webmakers
People often ask: Where did Mozilla Webmaker come from? And, how does it fit into the big picture of Mozilla’s mission? There are loads of materials online that answer these questions. I figured I should create a ‘reading’ list for would be web makers that pulls together some of the main threads. Here it is. More A reading list for webmakers
Michelle + I explain web making
Want to know what we mean by web making? Or why you (and Mozilla) should care? Michelle Levesque and I did this 20 minute talk at last month’s Learning Without Frontiers conference to answer these questions: More Michelle + I explain web making
Branding at Mozilla community events
The Mozilla Japan team did a great job at branding at the recent Hive Tokyo Pop-up. In particular, they a) made a typical cafe look like a Mozilla space while also b) giving community projects a good way to explain themselves with hackable signs. It impressed me enough that I wanted to share. More Branding at Mozilla community events
Drumbeat in 3 bullets
Melissa Shapiro recently ran our team through a media training. She pushed us hard to come up with the three bullet Drumbeat elevator pitch. Here is what we came up with: More Drumbeat in 3 bullets
Open web definition for drumbeat.org
A common Drumbeat questions is ‘what do you mean by open web?‘ Having a solid answer is especially critical as reach out to teachers, lawyers, filmmakers and other people new to Mozilla. More Open web definition for drumbeat.org
MozFdn May 2010 status update
Almost five months into 2010, key Drumbeat projects and the Drumbeat local event series are picking up speed. Web Made Movies, Universal Subtitles and P2PU Open Web Career Track have all released new material and gotten more people involved. And additional events have taken place in Toronto, Berlin, Sao Carlos and Florianapolis. We’re also making progress on our overall fundraising and engagement efforts — albeit slower than hoped. More MozFdn May 2010 status update
Crisper Drumbeat messaging. Feedback?
A few weeks back, I posted an updated Drumbeat description. People said it was good, but not good enough. We’ve pushed hard to come up with something better and crisper. These result is a simple set of key messages that explain Drumbeat and why it matters. We’ll use these to write site copy, update our slide decks and drive our upcoming social media campaign. More Crisper Drumbeat messaging. Feedback?
One Mozilla story, we’ve come a long way
One of my obsessions has been telling the Mozilla story better. The most important elements of this story centre around topics like: ‘why we exist’ and ‘what we’re building’. Yet, we sometimes get caught up in ‘how we’re structured’ — which tends to confuse more than clarify. More One Mozilla story, we’ve come a long way
Looping back: describing Mozilla, briefly
Early last month, I posted a number of blurbs describing Mozilla asking which blurb worked best. The plan was to get as many people as possible involved in improving the standard boilerplate text we use to describe Mozilla in press releases an the like. And, it worked. More Looping back: describing Mozilla, briefly