The Mozilla Japan team did a great job at branding at the recent Hive Tokyo Pop-up. In particular, they a) made a typical cafe look like a Mozilla space while also b) giving community projects a good way to explain themselves with hackable signs. It impressed me enough that I wanted to share.
The core asset was a poster-sized glossy foam core board with Mozilla branding around the edge and a big whiteboard space in the middle:
For people who don’t do events, this may seem like no big deal. But it’s huge. At something like a Mozilla Festival Science Fair, these posters let presenters tell their own story while still using a single brand to pull together the whole event. Here are a couple of signs from the event:
In addition to these poster boards, Mozilla Japan also did a good job of general signage and small elements that pulled the space together in a cohesive way. They even had small event signs to cover over the cafe’s own signage (didn’t get photo). A nice touch!
We should emulate some of this stuff for our community event spaces at Mozilla offices. I’m going to investigate building up a set of materials like this for the Toronto office at the start using generic Mozilla branding. We should also investigate for community events we do in cities around the world. We’ll probably also do some stuff like this for the Mozilla Science Fair at MacArthur’s DML conference in San Francisco.